Privacy Policy for Ocapi Display Ads
Overview
When we serve display ads those ads may be served based on a variety of factors including: the content, domain, and language of the page where the ad is displayed. When you are accessing the web through a web browser, to serve ads that are relevant and tailored to your interests, we may use information about your activity on partner sites that use the Ocapi cookie. Some of these sites and services also may use non-personally identifying information, such as demographic data, to provide relevant advertising.
When you are accessing the web through a web browser, when we serve an ad to you, we may place a cookie in your browser. A cookie is a text file, consisting of a series of random numbers and letters that serves as a pseudonymous identifier for your browser, but does not identify you. We use cookies, web beacons or other technologies to record information about what ads your browser is shown, as well as what ads you click and other actions you take on our sites and services. Cookies allow us to serve more relevant and useful ads to you.
How we use the Ocapi cookie information
We use the advertising cookie information to:
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Enable the following ad serving features:
- Frequency Capping: Prevents users from seeing the same ad over and over again;
- Spam Filtration: Uses cookies as one of many signals that allow us to identify invalid clicks (or ad queries) and to protect our advertisers from fraudulent behavior;
- View-Through Conversions: Provides insight to advertisers on how many people who were exposed to an ad, didn’t click, but subsequently visited the advertiser’s website;
- Interest-Based Advertising: Allows advertisers to serve ads to users based on online activity and interests associated with the Ocapi cookie and to serve subsequent ads to you after you leave that advertiser’s website.
- Audit, research, and analyze the data in order to maintain, protect, and improve our services;
- Ensure that our ad-serving technologies function properly; and
- Develop new services.
The advertising cookie information described above is provided to advertisers and publishers who use our advertising services. In addition, Ocapi or our advertising and publishing customers may use web beacons in conjunction with the Ocapi cookie to collect information about your visit to the website and exposure to a particular advertisement.
How to opt out of the Ocapi cookie
You may choose to opt out of the Ocapi cookie below:
Contact us
If you have any questions about this policy, please feel free to contact us online or write to us at:
Ocapi
Rua Antonio José de Almeida, 135
Granja Julieta
CEP: 04.726-160
Sao Paulo-SP